The typical explainer video script for marketing video will be 150 to 300 words in length because you will want your video to have a 1-to-2-minutes run time. Remember those short attention spans? Well, the data pretty clearly states that if you produce a good video, you can’t expect to keep the average viewer for longer than a minute or two. This means you have to find a way to say what you want to say in very few words.<\/p>\n\n\n\n
The script determines the length of the video and the general rule of thumb is that 150 words = 1 minute of video. Some scripts read faster than others and you can tell your voice over artist to read at a faster or slower tempo to keep the video to a certain length.<\/p>\n\n\n\n
One thing to keep in mind about your explainer video script is that the majority of short corporate marketing videos <\/strong>are performing a mission at the top of the sales funnel. You’re trying to give viewers enough to get their interest engaged so that they will call, fill out a form or request a meeting, etc. That means you won’t try to completely educate and inform your audience with your video. Just tell them enough to create interest or curiosity about learning more.<\/p>\n\n\n\n So how do you write a short corporate marketing video script<\/strong> that will engage your target audience enough to get them to give you a minute or two of their time, fill out a form or pick up the phone to make the call?<\/p>\n\n\n\n If you look for guidance or explainer video script writing tips<\/strong>, you will find advice and methods that are all over the place, such as using classical storytelling techniques like the hero’s journey. Take a look at doing that and you may be able to write a script using such methods.<\/p>\n\n\n\n We at FlashyVideos, have some explainer video script writing tips <\/strong>for you, based on years of experience of persuasive writing and effective presentations and proposals. The audience identifies with the script by being introduced with a problem or challenge that they are likely to experience. We want them to quickly understand that this video is about them and we are going solve a problem they have or provide an attractive solution.<\/p>\n\n\n\n Explainer video script example that FlashyVideos has created for Sanfe that is opening with a problem statement:<\/strong><\/p>\n\n\n\n