Creating an effective business explainer video involves various elements that work together to engage your audience and convey your message. One crucial aspect is selecting the right voice-over and background music. The voice-over sets the tone and guides viewers through the content, while background music adds depth and enhances the overall viewing experience. However, choosing the perfect voice-over artist and background music requires careful consideration. In this blog post, we will explore valuable tips on how to select the voice-over for your business explainer video and discuss the importance of choosing suitable background music. Whether you’re aiming for a professional and authoritative tone or a light-hearted and playful vibe, these insights will help you make informed decisions to create a captivating and impactful business explainer video.
Consider your target audience:
Think about the demographics, preferences, and characteristics of your target audience. Determine whether a male or female voice is more likely to resonate and connect with your target audience. Consider factors such as age, gender, and cultural background.
Match the voice to your brand personality: Your brand has a unique personality, and the voice-over should align with it. If your brand is playful and energetic, you may consider a voice that reflects those qualities. Alternatively, if your brand is professional and authoritative, a voice that conveys confidence and expertise would be suitable.
Choose a voice that matches the video tone: The tone of your video is essential in conveying the intended message. If your video is light-hearted and humorous, a voice-over artist with a good sense of comedic timing and delivery may be the right choice. For more serious or informative videos, a voice-over artist with a clear and articulate tone would be appropriate.
Listen to voice samples: Reputable voice-over services companies often provide voice samples from their talent pool. Take the time to listen to these samples and evaluate the voice quality, tone, and style. Pay attention to how well the voice matches the type of content and the emotions you want to evoke in your business explainer video.
Seek professional assistance: If you’re unsure about selecting the right voice-over artist, consider consulting with a professional voice-over services company. They can provide valuable insights and help you find the voice that best suits your business explainer video. Working with professional voice-over artists ensures that your video has a high-quality and engaging narration.
Pro Tip: Remember that selecting the voice-over for your business explainer video is subjective, and what matters most is finding a voice that resonates with your audience and effectively conveys your message.
Adding background music to your business explainer video can enhance the overall viewer experience and create a more engaging atmosphere. Here are some additional considerations:
Choose music that complements the video: The background music should align with the tone and mood of your video. It should enhance the visuals and support the message you’re conveying. Consider the pace, style, and genre of the music to ensure it complements your business explainer video.
Consider copyright and licensing: When selecting background music, ensure that you have the appropriate rights and licenses to use it in your video. Use royalty-free music or seek permission from the artist or licensing platform to avoid any legal issues. Collaborating with a voice-over services company that offers professional voice-over artists and handles licensing can simplify the process.
Balance the audio levels: When adding background music, be mindful of the audio levels. Ensure that the music doesn’t overpower the voice-over, making it difficult to hear. Striking a balance between the background music and the voice track ensures that the professional voice-over artists are heard clearly. A reputable voice-over services company can assist in achieving the right audio balance.
Pro Tip: If you’re uncertain about choosing the right background music or managing the audio levels, consider working with a professional video production company or a dedicated audio engineer from a voice-over services company. They can provide expertise in selecting suitable music and ensuring a well-balanced audio mix.
In summary, selecting the right voice-over services company and professional voice-over artists, as well as choosing suitable background music, for your business explainer video requires careful consideration of your target audience, brand personality, video tone, and the emotions you want to evoke. Take the time to listen to voice samples and choose music that enhances the overall viewer experience. Professional assistance from a voice-over services company can be invaluable in making these decisions and ensuring a high-quality production for your business explainer video.